Log cabins. Dirt roads. Old barns. Sleeping dogs on a porch. Fishing. Hammock naps. Eating straight out of the garden. Road trips. Hiking. Camping. Self-reflection. Forgiveness. Sunbeams through the hemlocks. Homemade bread. Watching bugs. Watching birds. Catching frogs. Grieving loss. Chopping wood. Grinding metal. Bringing a sweatshirt. Not having enough. Having plenty. Patience. Star-gazing. Pruning. Bonfires. Cheap cigars. A favorite work shirt. The perfect pocket knife. Rusty trucks. Sledding in a blizzard. Sunrises. Integrity. Perseverance. Coyotes. Broken-in boots. Ice cold drinks on a riverbank. Long hugs. Hand-sharpened chisels. Thrush calls. Hawk feathers. Trails nobody knows about. Mason jars. 3-in-1 oil. Projects you’ll never finish. Friends, family, music and food. Antique stores. Costly mistakes. Good advice. Shop towels. Fireflies. Chainsaws. Gas station sunglasses. Sleeping with the windows open. Weeping in prayer. Dreams realized, heartache healed.
Podunk Design is as much art project, as it is a love letter to rural life and adventure. It’s one of those “If you know you know, and if you don't you don't” type things.
This project will grow not just “organically,” but truthfully, naturally, and deliberately. This is not a crusade against the use of social media, it’s simply that Podunk Design just isn’t meant to be there.
So when you see someone wearing something Podunk, or you find a Podunk sticker or a token, you'll get that special little feeling of being in the club. Start a conversation, see what happens…
So, this is your charge: Dust off the kayak. Eat a sandwich on the porch. Catch a sunrise on a summit. Call an old friend. Go people watching. Just go and do, or, simply observe and NOT do, purely for the joy of it.